Web Analytics
The data provided by web analytics software (such as Google analytics) provides information on how people are finding and using your website. This information can be used to make help make informed decisions about many aspects of your website, enabling you to improve the user experience and help convert visitors to customers.
Web Analytics Consultancy
On Interactive believe web analytics is an integral part of Search Engine Marketing and should be used to measure the success of online campaigns such as Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) adverts to ensure a better return on investment.
On Interactive have used web analytics for all our projects. Our past experience enables us to make informed recommendations for improvements to clients websites from the website statistics we collect.
We provide our clients with regular web analytics reports on the key performance indicators for their website, these include:
- Who is visiting your site, and how many visitors return
- Identify top-performing keywords and phrases
- Evaluate the effectiveness of pages on your site
- Determine how people navigate your site and which pages lead to sales
- Find out the top referring sites and URLs
- Find out how long users stay and where they drop off
