Pay Per Click (PPC) Campaign Management

What is Pay Per Click Advertising?

Pay Per Click internet advertising offers an immediate solution to help a business become visible on search engines.

Pay Per Click adverts sit along-side the Natural Search listings and must be paid for. The three PPC services are:

• Google AdWords management
• Yahoo! Search Marketing management
• MSN AdCenter management

Google displays paid listings.

How does Pay Per Click work?

Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

• A business will create the adverts and keywords they want to appear on the listings (these are words or phrases related to your business).
• When people do a search using one of your keywords, your paid ads may appear next to the search results so you only advertise to an audience that wants to find you.
• You only pay if someone clicks the link and visits your site. The cost per click can be set as part of the campaign and within a set budget. 
• Return on investment can be easily monitored at all times and campaigns adjusted accordingly.

Our Pay Per Click campaign strategy

On Interactive will implement and manage a cost effective PPC marketing campaign that generates high quality traffic to you website. We will continue to monitor and adjust your campaign for the best return on investment.

A typical campaign follows the steps below:

1) Goals. A campaign manager will meet with you in order to understand your business and determine your target audience allowing us to formulate a PPC marketing strategy that will target your adverts most effectively to meet you business goals.

2) Keyword identification. We will select the best value 'niche' keywords and phrases that will deliver the most relevant traffic for the lowest cost.

3) Advert content. We will design well written PPC Ads that deliver a clear message to your target audience, using targeted keywords and phrases to ensure high quality traffic.

4) Landing pages. In order to maximise success we will assess the pages at which the PPC ads point to help convert traffic to customers.

5) Create campaign. We create your campaign using the PPC services (Google AdWords, MSN AdCentre, Yahoo! Search Marketing) that offer the best exposure for your audience.

6) Monitor and adjust. Once the PPC campaign is established we continually monitor the performance of your adverts providing feedback and implementing modifications as necessary.