K1 Executive Cars

A complete branding and marketing package was developed to promote this newly formed chauffeur company. A combination of online and traditional media helped establish the business and drive sales.

Client:

• K1 Executive Cars
• http://k1-executive-cars.co.uk/

Project:

• Create a corporate brand that would be synonymous with the prestigious chauffeur service provided
• Develop a website to attract potential customers
• Ensure the website has a good ranking in the major search engines
• Produce a range of printed literature to help establish the brand

Solution:

• Creation of a corporate brand including company colours and logo
• Brochure website showcasing the company and allowing customers to make preliminary bookings. The site was built on a Content Management System (CMS) to enable K1 staff to easily update content.
• Pay Per Click (PPC) campaign with Google, Microsoft and Yahoo
• Search Engine Optimisation (SEO)
• Printed literature designed and printed including flyers, business cards and letterheads